分析對比國內(nèi)與國外的網(wǎng)站設(shè)計(jì)

1、 網(wǎng)站的整體布局不同。開一個(gè)國內(nèi)企業(yè)網(wǎng)站設(shè)計(jì)，你會很清楚的看見，導(dǎo)航，BENNAR圖，企業(yè)簡介提示，新聞中心提示，產(chǎn)品/服務(wù)展示提示（這個(gè)是重點(diǎn)，通常會占據(jù)比較大的界面甚至?xí)鰣D片輪播效果），其他的還會有什么聯(lián)系我們，成功案例/合作伙伴，甚至還會放一小段視頻等等。
The overall layout of the site is different. A domestic enterprise web design, you can clearly see, navigation, BENNAR chart, enterprise introduction, news center, product / service show that (this is the key, will usually occupy the larger interface will do even picture carousel effects), the other is what will contact us, success stories / partner, or even a short video and so on and so on.

2、 網(wǎng)站風(fēng)格設(shè)計(jì)的不同。這個(gè)不知道應(yīng)該說國人太死板，還是應(yīng)該說歐美的人們太隨意。瀏覽國外的網(wǎng)站，太都設(shè)計(jì)很隨意也很簡單，首頁就一張大圖片作為背景，然后隨意設(shè)置幾個(gè)按鈕，就完事了。點(diǎn)擊進(jìn)去的欄目設(shè)計(jì)也很簡單，不會設(shè)計(jì)太多三級甚至四級頁面，下拉菜單也不會很長，就一個(gè)長長的頁面，導(dǎo)航放一邊，內(nèi)容放一邊。而國內(nèi)的網(wǎng)站就不同了。先是有一個(gè)導(dǎo)航頁（很多時(shí)候是Flash動(dòng)畫）， 然后規(guī)規(guī)矩矩的首頁布局，版頭，BENNER圖，部分欄目顯示……每一個(gè)模塊都規(guī)劃得規(guī)規(guī)矩矩的，如果你經(jīng)常會瀏覽此類的網(wǎng)站，你甚至不用再看別的，直接按路徑點(diǎn)擊進(jìn)去就是。
Web site design style is different. This did not know should say Chinese too rigid, or should be said that the American people too casual. Visit foreign websites, so are very casual is also very simple, home page is a picture as the background, and then set free a few buttons, you're done. Click in the column design is also very simple, not too many design level of even four pages, the drop-down menu will not be very long, a long page, navigation aside, content aside. And domestic website is different. There is a navigation page (often Flash animation), and then behave homepage layout, the version of the head, BENNER, part of the column display...... Each module is planning to behave, if you often browse this website, you don't even have to look at the other, directly on the path to click into.

3、對引導(dǎo)頁面的偏愛。我們有時(shí)候打開一個(gè)網(wǎng)站的時(shí)候，引導(dǎo)頁動(dòng)畫那叫一個(gè)又臭又長，又沒有設(shè)置跳過按鈕，你必須得等到動(dòng)畫播放完，出現(xiàn)相關(guān)選擇按鈕之后，才能點(diǎn)擊進(jìn)入到網(wǎng)站的首頁。引導(dǎo)頁對我們的用戶體驗(yàn)百害無一利，為什么直到如今很多企業(yè)在做網(wǎng)站的時(shí)候還堅(jiān)持要求增加一個(gè)引導(dǎo)頁呢？這跟國人的委婉曲折的性格有關(guān)。
To guide the preference page. Sometimes when we open a website guidance page animation, it is a long, and the skip button is not set, you must wait until the animation played out, after relevant selection button, can click into the website homepage. The introductory pages on our user experience 100 victims without a benefit, why until now many enterprise website when also insisted on adding a guide page? This with Chinese euphemism tortuous character.

4、色彩的搭配不同。如果你會留意一些歐美國家的網(wǎng)站，你就會發(fā)現(xiàn)，他們的網(wǎng)站一般都會采用比較鮮明的顏色來做網(wǎng)站的主色調(diào)，譬如說白色，橙色，或者藍(lán)色等等。并且網(wǎng)站的色調(diào)搭配通常使用一種顏色為主色，另外一種顏色為配色，或者直接就一種顏色，而越有名氣的公司，使用的顏色就越簡單。這跟外國人直接了當(dāng)又開朗奔放的性格有關(guān)，與中國人喜歡委婉曲折的性格不同，中國的網(wǎng)站整體色調(diào)搭配更具有中國的民族風(fēng)，這表現(xiàn)在，國內(nèi)的網(wǎng)站色調(diào)搭配通常會使用三種或者三種以上的色調(diào)，網(wǎng)站主色調(diào)用一種，背景色又是一種，還有導(dǎo)航欄也要用一種顏色來標(biāo)明，似乎怕人家找不到似的。這種色調(diào)搭配在普通的企業(yè)網(wǎng)站中更為常見，網(wǎng)站一打開，就是一堆色調(diào)湊起來的花花綠綠的畫面，而且色彩濃烈，容易給人一種壓迫感，并且由于每個(gè)人對色調(diào)的喜好不同，首先從色調(diào)的運(yùn)用上，可能已經(jīng)導(dǎo)致了網(wǎng)站的一部分跳出率。
Different collocations of color. If you will pay attention to some countries in Europe and America Web site, you will find the main tone, their website will generally adopts the comparative and bright color to the site, such as white, blue, orange, or. And the site of color usually use one color dominates, another kind of color to color, or just one color, and the more famous company, use the color the more simple. The foreigners with a straightforward and cheerful and character, unlike the Chinese like circumlocutory character, Chinese website whole tonal collocation with Chinese folk style, which is reflected in the domestic site, tonal collocation usually use three or more than three tones, call a website main color, background color is a, and the navigation bar should be marked with a color, as if afraid they can't find. This color matching in the general enterprise web site is more common, the website opened, is a pile of colors together make up brightly coloured picture, and rich colors, easy to give people a sense of oppression, and since everyone preferences for different color tones, first from the use of bright colors, may have led to the site a part of the bounce rate.